RoboStrategy
Media Kit
Brand assets for public use — logos, icons, wordmarks
Download All (ZIP)
View on Google Drive
View Identity
01 — Mark / Icon
][ Mark — Light on Dark
Primary mark. Use on dark backgrounds.
SVG
PNG 1024
PNG 512
PNG 256
][ Mark — Dark on Light
Inverse mark. Use on light backgrounds.
SVG
PNG 1024
PNG 512
PNG 256
][ Mark — Transparent
No background. For compositing.
SVG
PNG 1024
PNG 512
PNG 256
Social / Avatar
Dark
PNG
Light
PNG
120px
PNG
80px
PNG
48px
PNG
Favicon
64px
PNG
32px
PNG
16px
PNG
02 — Lockups
][ ROBOSTRATEGY — Full Lockup
Primary horizontal lockup. Mark + wordmark.
SVG
PNG 2048w
PNG 1024w
PNG Transparent
][ ROBOSTRATEGY — Full Lockup — Dark on Light
Inverse horizontal lockup. Use on light backgrounds.
SVG
PNG 2048w
PNG 1024w
][ BOT
Short lockup variant.
SVG
PNG 1024w
PNG Transparent
][ BOT — Dark on Light
Inverse short lockup.
SVG
PNG 1024w
][ RS
Abbreviated lockup.
SVG
PNG 1024w
PNG Transparent
][ RS — Dark on Light
Inverse abbreviated lockup.
SVG
PNG 1024w
03 — Color
Black
#060606
Near Black
#0C0C0C
Grid
#1C1C1A
Dim
#777777
Light
#E6E6E6
04 — Usage Guidelines
Maintain clear space around the mark equal to the width of one pillar.
Do not rotate, stretch, or distort the mark.
Use only on solid backgrounds — no gradients or complex imagery behind the mark.
The mark works at all sizes down to 16px. Use the pixel version below 32px.
Do not add effects (drop shadow, glow, bevel) to the mark.
When using the full lockup, do not separate the mark from the wordmark.